Kickstarting An East Bay Area Boutique Gym’s Brand Visibility

Problem

A boutique personal training studio had the desire to market its premier circuit training studio in the heart of Kensington but lacked the bandwidth to manage its social media presence. Potential clients in the East Bay generally lacked knowledge of the boutique women-owned gym, opting for national chains with higher brand visibility.

A women-owned boutique fitness studio in Kensington grew its client base, expanded to a second location, and built a loyal East Bay community through targeted social media, a redesigned website, and email marketing.

Solution

I worked with the studio to engage high-potential clients via social media and online. I built a modern, responsive website optimized with content to attract upwardly mobile fitness enthusiasts in the East Bay Area. I also nurtured and grew the gym’s caring, supportive community with regular online posts, email newsletters, and online reviews management. 

Follow-Up

Inbound leads and referrals via social media continue to pour in for the fitness studio. It has recently expanded to a new location in Albany and has added more personal trainers to its staff to expand its offerings.